
Event & Experiential Marketing
Imagine. Create. Execute.
We deliver complete event management and experiential marketing solutions that connect brands with audiences through memorable live and interactive experiences.
What's included
{16}- 01Corporate events
- 02Product launches
- 03Brand activations
- 04Press events
- 05VIP and C-level events
- 06Conferences and seminars
- 07Workshops and training events
- 08Event concept development
- 09Event theme design
- 10Event planning and coordination
- 11On-site event management
- 12Guest registration and reception support
- 13Audio-visual, lighting, LED screen, and technical support
- 14Event rental equipment, furniture, décor, and setup services
- 15Printing and promotional material support
- 16PRO services, including GEA and exhibition permit support
Where we work
{08}Nexel is an event management and experiential marketing company based in Dammam, delivering events across Khobar, Dhahran, Jubail and the Eastern Province, with regular productions in Riyadh, Jeddah and Bahrain. Corporate events, product launches, conferences, VIP and C-level occasions, brand activations and workshops — concept, permits, AV and lighting, furniture, on-site management and the film crew that covers it.
- Dhahran
- Jubail
- Eastern Province
How we work
The same four steps whichever service you start with.
Discover
We start with the goal, the audience and the constraints — budget, timeline, approvals — and agree what success looks like before anything gets designed.
Shape
Strategy, concept and creative direction come together into one plan you can see and sign off, not a deck full of adjectives.
Produce
Our in-house crews and specialists build it — shoot, design, develop, fabricate, print — under a single point of contact.
Amplify
We launch, measure and report honestly, then feed what we learned back into the next round of work.
Common questions
{09}Do you handle GEA permits and event licensing?
Yes. Our PRO services cover General Entertainment Authority permits and the other approvals a public or commercial event in Saudi Arabia needs, including exhibition permits and venue-side requirements. We start the paperwork early, because permit timelines — not production — are what most often move an event date.
What does an event management company cost in Saudi Arabia?
The honest answer is that it scales with guest numbers, venue, production values and how much of the build is custom. A 60-person corporate evening in Khobar and a 1,000-delegate conference in Riyadh are not comparable. We work backwards from your budget to a scope you can actually approve, itemised rather than a single number.
Do you supply AV, lighting, LED and furniture?
Yes — staging, sound, lighting, LED screens, rental furniture and décor come through us, coordinated as one production rather than five suppliers pointing at each other on site. Our own team runs the on-site management, registration and reception support on the day.
Can you cover the event on camera as well as run it?
That is one of the reasons clients consolidate with us. The photography and video crew is in-house, briefed in the same production meetings, so they know where the moments will happen. You leave with the recap film, the stills and the social cuts from the same team that built the room.
How far in advance should we brief you for a corporate event?
Six to eight weeks for a conference, launch or anything that needs a GEA or venue permit; three to four weeks for a smaller corporate evening. The permit calendar, not the production, sets the pace — and peak periods (Riyadh Season, the autumn exhibition run, the weeks before Ramadan) fill venues early, so a date held sooner is a date you actually get.
Can you run events with women-only or family sections?
Yes. Many Saudi corporate, government and public events need a family section or a fully separate women's programme, and it changes the floor plan, the entrances, the registration desk and who is on the crew. We plan the layout and the flow, staff registration, ushering and photography to match — including female crew where the section requires it — and schedule the run-of-show around prayer times.
Do you deliver events in Arabic and English?
Both, and usually at once. Bilingual MCs, simultaneous interpretation for keynotes and panels, RTL-correct signage and screen content, bilingual registration and badges, and a photo and film team briefed in both languages. Government and semi-government audiences expect Arabic-first; multinational delegations expect English; a well-run Saudi event serves both without either noticing.
How does your work fit Vision 2030 programmes?
Practically, not as a slogan. The events and entertainment sector is governed by the General Entertainment Authority, whose licensing we hold; our crews and suppliers are Saudi-based, which matters for local-content requirements in government and semi-government procurement; and the work itself — launches, conferences, activations for entities delivering Vision 2030 programmes — is reported against the outcomes those programmes measure: attendance, reach, engagement and coverage.
What is included in your event scope of work?
Concept and creative direction; venue search and contracting; permits and approvals; stage, AV, lighting, LED and furniture; branding, print and signage; registration and guest management; entertainment and speaker logistics; on-site management with a single point of contact; photography, film and social coverage; and a post-event report with the numbers. Each line is priced in the proposal so you can add or remove it.
See the work
Events ManagementRead the guide
The Complete Guide to Event Management in Saudi ArabiaCompliance
Licences & registrations

We transform brands.
Your success is next.
Start your project now by booking a one-on-one consultation with our expert.
Meet the partners who are part of our success story




















































